Alexandros Pertsinidis (born 14 February 1963), known professionally as Alex Perry, is an Australian fashion designer and television presenter, known for his womenswear. His designs have been worn by women including Jennifer Lopez, Kim Kardashian, Gigi Hadid, Sandra Bullock, Gwyneth Paltrow, Rihanna, Priyanka Chopra and Lupita Nyong’o
Alex Perry designs have featured on front covers of such publications as Vogue Australia, Harper’s Bazaar Australia, Marie Claire, InStyle and Good Weekend.
In addition Alex Perry is an in-demand media personality. He is the longest serving cast member on Australia’s Next Top Model having appeared as a judge for ten seasons and also as a judge on Asia’s Next Top Model and being the host of The Real Housewives of Melbourne Reunion.
In 1992, Perry launched his brand from a studio in suburban Kensington, creating gowns, corsets and sheaths. Perry’s gowns were quickly acclaimed. Vogue Australia was the first to feature his jewelled corsets and glamorous sheaths in their main fashion shoot. This was Alex’s first editorial shoot, and the gowns photographed soon became his signature style. Alex Perry gowns have since ongoingly featured on the covers of Vogue, Harpers Bazaar, Marie Claire, InStyle Australia, Madison and Grazia Australia.
Perry relocated his studio in 1994 to Double Bay, Sydney, where he built up his clientele to include high-profile celebrities, social identities and personalities. He was a designer at the inaugural Mercedes Australian Fashion Week held in May 1995, and has shown collections each year. Perry’s runway shows have featured models such as Linda Evangelista, Alessandra Ambrosio, Megan Gale, Miranda Kerr, Alyssa Sutherland, Nicole Trunfio and Lily Cole.
In May 2002, Perry opened his Sydney boutique at The Strand Arcade. The Alex Perry “ready-to-wear” collection represented a new generation of evening wear which launched globally in 2013. Perry is known for his gowns, making him much in demand for red carpet and event dressing. Perry’s statement dresses, often with intricate details, have led to an ever- increasing local and international client list.
International models Elle Macpherson, Linda Evangelista and Claudia Schiffer have donned his designer ball gowns and red carpet evening wear.