Andrew Demetriou (born 14 April 1961) is an Australian businessman, sports administrator, and former Australian rules football player who was chief executive officer (CEO) of the Australian Football League (AFL) up to June 2014. Demetriou played 103 games for the North Melbourne Football Club between 1981 and 1987, finishing his playing career with a three-game stint for Hawthorn in 1988. Chairing several companies after his retirement from playing, he was appointed CEO of the AFL Players Association in 1998, and was responsible for negotiating a new collective bargaining agreement between the league and the players. Demetriou was made CEO of the AFL in 2003, replacing Wayne Jackson. In his role as head of the AFL Commission, he was responsible for a number of changes, including the expansion of the league from 16 to 18 teams, the restructuring of the tribunal system, and the brokering of two new television rights deals.
Between 1998 and 2000, Demetriou was CEO of the AFL Players Association.
Demetriou is best known for his position as CEO of the Australian Football League. He was elected by the board of directors at the end of the 2003 season, taking over from the outgoing CEO Wayne Jackson.
In 2008, Demetriou earned an annual salary of $1.4 million, making him the highest paid administrator or player then employed by the AFL.
In 2009, Demetriou earned $1.8 million for his role at the AFL.
In 2005 he was instrumental in securing a record breaking A$780 million TV rights deal.
In 2011, Demetriou was involved in securing a record breaking A$1.25 billion TV rights deal for the period of 2012–2016. The deal included unprecedented live TV coverage of the AFL competition in all states of Australia through free-to-air, subscription and IP television.